Rhino Sessions
About Rhino Sessions
Rhino Sessions is an intergenerational artist incubator produced by Ran 09 African Creatives. It pairs established artists with emerging talent inside a structured production and broadcast format, moving participants from informal creative practice to documented, income-generating careers.
The initiative is built around a deliberate bridge model. Established artists anchor audience attention and provide direct mentorship. Emerging artists access professional production, rights documentation, and distribution pathways that would otherwise be unavailable to them at their stage. Both tiers leave each session with commercially released, registered content — not just footage.
Each session results in a fully mastered recording, a published work registered with Uganda’s
collecting societies, a documented split sheet, and a distribution-ready asset. This is the shift from performance to property. Content produced under Rhino Sessions is not promotional material — it
is a catalogue-building event.
Starting in Uganda and designed for replication across Africa, the model addresses the core failure
point in most artist development programs: exposure without infrastructure. Rhino Sessions
provides both simultaneously.
Bankability — Operational Definition
An artist exits Rhino Sessions as bankable when they meet all of the following:
- All compositions registered with UPRS (ISWC applied)
- All recordings carry ISRC codes and are live on major DSPs
- Artist is enrolled with at least one CMO for royalty collection
- All collaborative works have signed split sheets on file
- Streaming revenue shows documented month-on-month growth over three periods
- At least one income stream beyond live performance is active
- * At least one documented brand placement, sync deal, or CRBT listing is secured
Background & Context
Uganda’s music sector produces substantial talent but extracts very little financial value from it. The infrastructure failure operates across three layers: Rights Infrastructure Most artists in Uganda have no ISRC on their recordings, no ISWC on their compositions, and no
active CMO enrollment. This means they produce content that earns money for platforms,
aggregators, and broadcasters — and receive nothing in return.